Blog
Insights on ad compliance, policy updates, and strategies for supplement and CBD brands navigating the complex world of platform advertising.
Meta's Health & Wellness Data Restrictions: What Changed and How to Fix It
As of January 2025, Meta restricts health and wellness brands from tracking Purchase and Add to Cart events. Here's what you need to do.
Cross-Platform Compliance Strategy for Supplement Brands
Meta, Google, and TikTok each have different compliance requirements for supplement advertising. Here's how to create campaigns that work across all three platforms.
Google Ads Bans Pill Press and Tableting Machine Advertising
Starting September 2025, Google prohibits advertising for pill presses and tableting machines globally. Here's what triggered the ban and who's affected.
EFSA Health Claims: What US Supplement Brands Get Wrong in EU Markets
The EU authorizes specific health claims through EFSA. US brands entering European markets often violate these rules without realizing it. Here's how to get it right.
TikTok's Branded Content Policy: What Supplement Brands Need to Know
TikTok requires disclosure for paid partnerships and restricts health claims in branded content. Understanding these rules prevents creator partnerships from getting flagged.
Google Ads Now Allows Melatonin Promotion in Germany, France, and Spain
Google updated its Healthcare and Medicines policy in June 2025 to allow melatonin supplement advertising in three major European markets.
FDA Targets Sulbutiamine and Nootropic Supplements
FDA enforcement against sulbutiamine-containing supplements signals broader scrutiny of nootropic ingredients. Brands should review their formulations and marketing claims.
LegitScript Certification: Your Guide to Google Ads for Supplements
Google requires LegitScript certification for many supplement advertisers. Here's how the certification process works and what it takes to get approved.
FDA Warning Letters for Delta-8 THC Products: What Hemp Brands Need to Know
The FDA is actively targeting delta-8 THC and CBD products with warning letters. Understanding enforcement patterns helps you avoid becoming the next target.
Meta's Crackdown on Copycat Products: What It Means for Supplement Brands
Meta increased enforcement against copycat and counterfeit products in 2024. Supplement brands need to understand how this affects product imagery and brand positioning.
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